Luis Espada

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Espada's Work 8911 Articles

Social - Dec 24, 2025 Meta Ads Library adds WhatsApp filter and low impression labels

Meta Ads Library introduced WhatsApp platform filtering and low impression count labels, enhancing competitive research capabilities for digital advertisers.

by Luis Espada

Search - Dec 23, 2025 News publishers lose half their Google search traffic in two years

Google News traffic explosion depicts dramatic publisher traffic decline from search to Discover feed shift

Google Web Search traffic to news publishers declined from 51% to 27% between 2023-2025 while Discover feed climbed to 68%, creating volatility for content creators.

by Luis Espada

Data - Dec 23, 2025 Google slashes audience targeting thresholds to 100 users across all networks

Customer Match workflow showing data hashing, Google matching process, and audience creation across networks

Google reduced minimum audience size requirements to 100 active users across Search, Display, and YouTube networks for all segment types, marking a substantial expansion of remarketing accessibility for smaller advertisers.

by Luis Espada

Data - Dec 23, 2025 Europe's Data Act reshapes connected device rules for marketers

European Data Act establishes data sharing obligations for connected devices and cloud services starting September 2025, affecting digital advertisers' access to IoT data.

by Luis Espada

Social - Dec 23, 2025 Anonym brings privacy-protected measurement to Pinterest advertisers

Anonym and Pinterest logos announcing privacy-preserving measurement partnership for advertisers

Mozilla-owned Anonym partnered with Pinterest to enable brands to measure campaign performance using tightly governed first-party data through encrypted infrastructure.

by Luis Espada

Social - Dec 23, 2025 TikTok users are complaining about search

TikTok search quality has deteriorated significantly according to user complaints across Reddit and industry reports, raising questions about the platform's viability as Gen Z's preferred search engine despite 57% of users searching on the app.

by Luis Espada

Data - Dec 23, 2025 Apple bends to Japan's competition law with app store and payment changes

Japanese iOS user holds Apple amid new app marketplace and payment regulation compliance changes

Apple announces iOS changes for Japan on December 17, introducing alternative marketplaces and payment options to comply with MSCA regulations affecting developers.

by Luis Espada

Data - Dec 23, 2025 Italy fines Apple €98.6 million for making developers ask users twice

Apple's App Tracking Transparency consent prompt requiring user permission for cross-app tracking.

Italian regulator rules Apple's App Tracking Transparency policy forces unfair double consent on third-party developers while benefiting its own ads.

by Luis Espada