Brand Safety incidents on Mobile Apps almost doubled last year

DoubleVerify this month release the Global Insights Report, where explores global trends in brand safety, fraud, and viewability. According to the report, mobile app brand safety violations have grown 194% in the last year.

DoubleVerify says the mobile app brand safety violations are increasing as users’ content consumption patterns and corresponding ad budgets increasingly shift to mobile.

According to the report, the number of CTV and mobile apps identified as fraudulent has risen sharply – up 120%, as fraudsters increasingly target high-growth environments.