Canva integrates Amazon Ads app
Canva's new Amazon Ads integration enables direct creation and publishing of compliant ad content for e-commerce advertisers.
Canva, the online design platform, has introduced an Amazon Ads app integration that enables advertisers to streamline their creative workflows for Amazon advertising campaigns. The integration, announced as a beta release this month, allows users to create, edit, and publish ad content directly to their Amazon Ads Creative Assets library while ensuring compliance with Amazon's advertising policies.
According to the official documentation, the integration provides advertisers with several crucial capabilities. Users can access their Creative Assets library directly through Canva's platform, utilizing the familiar design tools to edit content. The app includes real-time policy checks, helping advertisers reduce revision cycles and accelerate their time to market.
Templates and creative options
The integration offers various template options for different advertising formats:
Sponsored Brands Video Templates
- Format specifications: 1920 × 1080px resolution
- Template categories include:
- Beauty and personal care
- Consumer electronics
- Home and kitchen
- Pet supplies
- Fashion
Online video ad templates
The platform supports both in-stream and out-stream online video (OLV) advertising across multiple devices:
- Basic templates in 15-second and 30-second formats
- Seasonal templates for specific occasions like Spring and Father's Day
- Cross-platform compatibility for desktop, mobile, and tablet devices
Product image templates
For e-commerce businesses, the integration provides specialized templates for Amazon product images at 1080 × 1080px resolution, covering various categories:
- Electronics
- Sporting goods
- Pet products
- Fashion
- Health and personal care
Technical implementation
The Amazon Ads app on Canva includes several technical capabilities:
- Direct Library Access: Advertisers can pull advertiser content on demand
- Real-time Policy Verification: Automated checks ensure compliance before publication
- Publishing Workflow: Direct publication to Creative Assets library
- Image Specifications: Support for multiple aspect ratios and resolutions
- Cross-platform Compatibility: Functions across desktop and mobile devices
Developer and security information
The app is developed by Amazon Advertising LLC and includes specific permissions for:
- Reading and modifying design contents
- Accessing uploaded media in Canva
- Uploading new media on behalf of users
Key Facts:
- Creative asset management
- Real-time policy compliance checking
- Direct publication to Amazon Ads
• Supported Ad Formats: - Sponsored Brands Video
- Online Video Ads (OLV)
- Product Images
• Resolution Standards: - Video: 1920 × 1080px
- Product Images: 1080 × 1080px
Platform requirements and access
- An active Canva account
- Amazon Ads account for full functionality
- Acceptance of specific terms and conditions
- Permissions for media access and design modifications