Car Screen will be the next device type
On digital, the first personalized device type available for advertising was Desktop, then Tablet and Mobile. While DSP's and SSP's are still integrating Connected TV inventory, there is already a battle for the dominance of the car screen.
On digital, the first personalized device type available for advertising was Desktop, then Tablet and Mobile. While DSP's and SSP's are still integrating Connected TV inventory, there is already a battle for the dominance of the car screen.
Experts say the next screen in the car is the fourth screen, after computer, mobile, and TV.
According to The Wall Street Journal, quoting numbers from McKinsey & Co, the new data-driven screen can create as much as $750 billion in new revenue by 2030.
In the competition for the car screen are mainly Apple (CarPlay), Google (Android Auto), and Volkswagen (vw.OS).
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