By Luís Daniel Rijo in Video News — Jan 16, 2021

Casted launches Video Podcasting

B2B marketers can add, manage, and measure podcast videos in the same manner as an audio-only podcast.

Casted, a podcast platform made for B2B marketers, this month launched Casted Video Podcasting. Through this platform, B2B marketers can add, manage, and measure podcast videos in the same manner as an audio-only podcast.

“Podcasts allow brands to connect with their audiences in a rich, authentic way. Listening-in on a conversation - hearing another human’s voice - establishes a relationship between the audience member and the host, which translates to trust and affinity for the brand they represent,” said Lindsay Tjepkema, CEO of Casted. “Now, with video podcasting, the Casted platform allows brands to create even more personal experiences for their audiences by giving them the option to connect visually, too.”

Casted’s new video podcasting capabilities include Updated landing pages with video players; Updated embed players for video; Videograms; Adding/managing video, and Video analytics.

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