Centro last month integrated with CannaVu to scale cannabis and Cannabidiol (CBD) digital advertising to geo-targeted customers. Centro says CannaVu ad exchange follows state, federal, and FDA requirements on where companies can advertise, and which creatives can be used.
“The fast growth of cannabis and CBD businesses is causing a land grab for customer attention. CannaVu’s programmatic ad channel is specialized for this ecosystem, reaching audiences in quality digital environments in a compliant manner,” said Miles Dennison, CEO of Trion.io, CannaVu’s parent company. “Centro’s Basis is breaking down marketing barriers in this space as the first major ad platform integrated with our marketplace. It effectively introduces consumers to brands in this industry by automating how they are reached through trusted mainstream publishers.”
According to Centro, several websites and media properties don’t allow cannabis and CBD advertising, and because of that, brands lack reach and experience poor campaign performance due to low quality inventory and very few ad platforms supporting the segment. Centro is the first ad buying platform integrated with CannaVu.
CannaVu publisher partners set standards on types of advertisers, campaigns, creatives, geographies and device types.
“The restrictions in cannabis and CBD marketing raises the degree of difficulty for campaign automation and activation. Together with CannaVu, Centro is solving this problem by making this component of the industry seamless. The effect reverberates, as it drives new ad spend to publishers with quality audiences,” said Tyler Kelly, president of Centro. “Marketing builds brands, and this notion applies prominently in cannabis. These businesses have the benefit of competing on an even playing field to establish themselves as the ‘Kraft’ or ‘Pfizer’ of their industry.”