Clickagy, a 3rd party data provider, today announced the launch of Privacy Clusters, a solution for the coming end of third-party cookies. Privacy Clusters enables advertisers to reach customers based on observed behavioral data in real-time.
According to Clickagy, Privacy Clusters are persistent micro-groupings of approximately 3 to 5 individuals that are mathematically bound together to act as a single, trackable and targetable entity.
Clickagy says Privacy Clusters doesn’t use personally identifiable information (PII), so it is compliant with GDPR, CCPA, HIPAA and COPPA.
To prove that it works, Clickagy created a demo here.