Comscore and TEGNA partner for comprehensive Audience Measurement
Through this collaboration, Comscore will equip TEGNA with essential metrics across its local TV, affiliate network, and digital platforms.
Comscore and TEGNA this month signed a multi-year agreement expanding their partnership in cross-platform audience measurement. Through this collaboration, Comscore will equip TEGNA with essential metrics across its local TV, affiliate network, and digital platforms.
Key Benefits for TEGNA
- Enhanced Insights: Comscore will provide TEGNA, a major US broadcaster with 64 local news brands, deeper audience data. This includes cross-platform insights into linear, CTV (Connected TV), and digital viewership behaviors.
- Advertiser Value: TEGNA can use this granular data to demonstrate its content's value and deliver targeted, cross-platform campaigns to specific advertiser audiences.
The deal underscores the growing importance of comprehensive audience measurement. "Comscore is proud to be a valued partner to TEGNA...The combination of our local linear TV data, and our groundbreaking cross-platform solutions will help TEGNA...deliver outsized value for their advertisers," stated Jon Carpenter, Comscore CEO.
Lynn Beall, TEGNA's EVP and Chief Operating Officer, Media Operations, added, "Expanding our partnership with Comscore will offer us deeper insights through digital and qualitative data, enriching cross-platform solutions for our valued advertising partners."
Comscore is a global leader in media measurement, providing insights into digital, linear TV, over-the-top, and theatrical viewership.
TEGNA is a major US media company with significant reach, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets.
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