Comscore starts providing digital audience measurement to Nextdoor
Comscore Plan Metrix Multi-Platform combines consumers’ desktop and mobile behavior with information about their lifestyles, interests, attitudes, demographics and behaviors.
Comscore today announced that it has signed an agreement Nextdoor. Comscore will provide Nextdoor with access to Comscore’s Media Metrix Multi-Platform, and Plan Metrix Multi-Platform, which combines consumers’ desktop and mobile behavior with audience information to drive advertising.
“Nextdoor has an inspiring mission to connect neighbors and help build thriving communities, and those themes feel particularly relevant as we collectively navigate the ongoing COVID-19 pandemic,” said Carol Hinnant, Chief Revenue Officer, Comscore. “We are excited to help the Nextdoor team achieve their goals with granular and actionable audience insights.”
Comscore Plan Metrix Multi-Platform combines consumers’ desktop and mobile behavior with information about their lifestyles, interests, attitudes, demographics and behaviors. Comscore says that by leveraging this view of consumer behavior, marketers can generate multi-platform media plans, identify advanced audience segments, and reach consumers across different platforms to achieve a better ROI.
Nextdoor is a social networking service for neighborhoods available in Australia, France, Germany, Italy, Netherlands, Spain, Sweden, United Kingdom, United States, Canada, and Denmark.