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By Luís Daniel in Display —

Cookieless ad impressions are one-third cheaper, BidSwitch finds

BidSwitch this month released a study with Programmatic Insights for 2019. Ad impressions not matching through cookies had eCPMs that were a third of those that use cookie syncing, BidSwitch found.

Cookieless ad impressions are one-third cheaper
Cookieless ad impressions are one-third cheaper

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