Enter the total cost and impressions to calculate the CPM (Cost per 1,000 Impressions)
You can also use the Cost Calculator or the Impression Calculator.
How to calculate?
Formula: CPM = (Cost / Impressions) * 1000
Explanation:
- CPM: This represents the cost you incur to reach 1,000 viewers with your ad. It's a standard metric used for comparing advertising costs across different platforms.
- Cost: This refers to the total budget you spend on your advertising campaign.
- Impressions: This signifies the total number of times your ad is displayed, regardless of clicks or interactions.
- 1000: Since CPM represents cost per thousand impressions, we multiply by 1000 to ensure the result is in that unit.
For example:
- Let's say your campaign cost was $100 and you received 25,000 impressions.
- Using the formula: CPM = ($100 / 25,000) * 1000 = $4
Interpretation: In this example, your CPM is $4, meaning it cost you $4 to reach 1,000 viewers with your ad campaign.