CTV devices: Roku’s market share is falling in North America

Roku had an average monthly estimated reach of 52% in Q1 2022, in North America, Pixalate data shows, a decrease from 62% in Q4 2021.

Samsung increased its reach from 14% in Q4 2021 to 16% in Q1 2022.

Pixalate says Roku and Samsung make up 67.4% of the NA market.

Samsung, Apple, Loop, and LG are the growing CTV devices in North America, in terms of market share.