Data reveals Brazil's fastest-growing digital platforms in 2025 Digital 100 ranking
Similarweb's annual study shows significant growth in Brazilian digital platforms across web and mobile applications in 2025.
The latest Digital 100 ranking, published on January 22, 2025, reveals substantial growth across Brazil's digital landscape, with several platforms achieving remarkable year-over-year increases in user engagement. According to comprehensive data from Similarweb (NYSE: SMWB), the analysis focused on websites with over 30,000 average monthly visits and top-performing mobile applications.
Brazino777.com emerged as the leading performer in the web category, demonstrating an exceptional 368% year-over-year growth, expanding from 5.2 million to 24.3 million monthly unique visitors. This significant increase positions the platform at the forefront of digital growth in Brazil's online sector.
The analysis methodology, implemented by Similarweb's research team, examined websites surpassing 30,000 average monthly visits. For mobile applications, the study concentrated on the top 10% of apps available on both Android and iOS platforms, ensuring a comprehensive evaluation across all categories.
In the mobile application segment, e-Título demonstrated remarkable performance with a 95% increase in monthly active users, growing from 2.9 million to 5.7 million users. This digital version of Brazil's voter identification system has become increasingly integral to citizens' digital interaction with government services.
The cross-platform analysis identified Drogasil as the digital winner, achieving balanced growth across both web and mobile platforms. The company's website (drogasil.com.br) recorded a 36% increase in traffic, while its mobile application showed a 30% growth in monthly active users, resulting in an aggregate growth of 33%.
The personal finance sector demonstrated particularly strong performance, with platforms like willbank.com.br achieving a 319% increase in monthly unique visitors, expanding from 1.2 million to 5.2 million users. This growth reflects increasing digital adoption in financial services across Brazil.
In the travel and tourism category, letsatlantica.com.br led with a 699% increase in monthly unique visitors, growing from 10,400 to 83,000 users. This substantial growth indicates a robust recovery and digital transformation in the travel sector.
The food and drinks segment saw ze.delivery achieving a 128% increase in monthly unique visitors, expanding from 611,600 to 1.3 million users, highlighting the growing importance of digital platforms in food service delivery.
The home and garden sector was led by casavee.com.br, recording a 144% increase in monthly unique visitors, growing from 29,800 to 72,600 users, reflecting increased digital engagement in home improvement and decoration.
Similarweb's analysis encompasses data from over 100 million websites and 8 million applications across more than 190 countries. The comprehensive study utilizes advanced methodologies and proprietary algorithms to analyze digital performance metrics.
Or Offer, Co-Founder and CEO of Similarweb, stated in the announcement: "The Digital 100 celebrates brands with exceptional online growth. Since 2020, we've ranked the world's fastest-growing websites. This year, for the first time, we're also showcasing winning mobile apps."
The methodology employed by Similarweb involves analyzing web traffic and app usage patterns, establishing minimum criteria for inclusion, and manual verification by analysts to identify meaningful improvements in digital business performance.
This detailed analysis provides valuable insights into the evolution of Brazil's digital landscape, highlighting sectors experiencing significant growth and transformation. The data demonstrates the increasing importance of both web and mobile platforms in reaching and engaging Brazilian consumers across various sectors.
The findings underscore the dynamic nature of Brazil's digital market, where traditional sectors are increasingly adopting digital solutions to meet changing consumer preferences and behaviors. This transformation is particularly evident in the diverse range of industries represented in the top rankings, from financial services to retail and public services.