By Luís Daniel Rijo in Display News — Feb 20, 2022

Demandbase launches a new Account-Based Experience Certification

The ABX Certification prepares advertisers for ABM and B2B go-to-market, and costs $395.

Demandbase this week launched an Account-Based Experience (ABX) Certification. The ABX Certification prepares advertisers for ABM and B2B go-to-market, and costs $395.

Demandbase says the course leads participants through a five-step process of creating their own ABX strategy, providing instruction about engaging accounts with the right content at the right time. It also helps advertisers how to define goals and measure success.

Demandbase says it has certified more than 7,000 professionals that complete its Account-Based Marketing (ABM) Certification courses.

“ABX merges the best of ABM and customer experience, and is powered by artificial intelligence (AI),” says Jon Miller, chief marketing officer at Demandbase. “It’s the next evolution in B2B go-to-market and, as such, is crucial for practitioners to embrace. We’re inviting customers and non-customers to get certified, which will give them the knowledge and roadmap they need to understand ABX and take its principles and strategies right back to their organizations. If you want to completely transform your sales and marketing results this year, this is the course that will get you there.”

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