Deutsche Telekom to launch a smart speaker for 49.99 euros
Deutsche Telekom today announced the launch of a new Smart Speaker, that comes with Deutsche Telekom’s new voice assistant, and also with Amazon’s Alexa, as second voice assistant.
Deutsche Telekom’s new Smart Speaker is Mini, and costs 1.95 euros per month or users can buy it for 49.99 euros. The Smart Speaker Mini will be available from June 22.
Last year Deutsche Telekom launched a bigger version called Family. The bigger version has a cost of 149.99 euros or 4.95 euros per month.
Deutsche Telekom’s Smart Speaker
Deutsche Telekom says users can listen radio, select their favorite music using Spotify Connect or hear the news and weather. Users can also control the TV via voice, like select their favorite series, switch channel or adjust the volume.
Deutsche Telekom plans to use data privacy as a USP (unique selling proposition). Deutsche Telekom states that the Magenta voice assistant guarantees data security according to European guidelines and offers the highest level of data security. Data is processed exclusively within the European Union and in compliance with the data protection standards followed by Deutsche Telekom.
Apple launched HomePod 2 years ago in Germany, a market that is lagging 4 years behind the USA in the digital audio market.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Major Ad Tech player maintains course despite third-party deprecation cookie delay
Criteo, has emphasized its commitment to its existing strategy for navigating the changing privacy landscape.
Third-Party Cookie Deprecation in Chrome: timeline pushed back to early 2025
The deprecation will now likely occur in early 2025.
Spotify Posts Q1 2024 Results: Strong growth, focus on monetization
Spotify today released its earnings for the first quarter of 2024, showcasing strong growth and a continued focus on strategic monetization efforts.
Pinterest's 2024 Travel Report: key trends for marketers to watch
The report highlights a shift toward wellness-focused travel, adventure experiences, and a desire for connection - whether solo or with close friends.
Amazon drone delivery expands in the US
Amazon today announced that its Prime Air drone delivery program will soon launch in the West Valley region of Phoenix, Arizona.
Meta Horizon OS
Meta today announced a significant shift in its mixed reality (MR) strategy, opening up its Meta Horizon OS to third-party hardware makers and streamlining the development of MR applications.
Google AdSense new webinar: Payments Q&A
The webinar, scheduled for April 19th, 2024, will delve into frequently asked questions, address common concerns, and provide expert guidance on optimizing revenue streams.
NPR's News Now remains the most downloaded and most listened-to podcast
While familiar names like NPR, NBCUniversal News Group, and Wondery continue to dominate, the report reveals shifts in audience preferences and the growing influence of major subscription-based platforms.
Tires go omnichannel: Walmart integrates marketplace with auto care centers
Walmart this week announced the expansion of its automotive offerings, allowing shoppers to purchase specialty tires online from third-party Marketplace sellers and have them installed at local Walmart Auto Care Centers.
Bilingual advertising on TikTok
As the U.S. Hispanic population continues its rapid growth and cements its status as the largest ethnic minority group, marketers are increasingly looking for strategies to connect with this influential demographic.
TikTok updates Promote Tool: enhanced features and desktop integration
TikTok this month announced updates to its Promote advertising tool, offering marketers increased capabilities and a smoother workflow.
Google offers a blueprint for brand success with YouTube Shorts Ads
Google this week launched a comprehensive new guide tailored to YouTube Shorts. The move highlights the burgeoning popularity of YouTube's answer to TikTok, which boasts 2 billion monthly logged-in users and 70 billion daily views.