FreeWheel yesterday announced that it partnered with Discovery on a multi-year agreement. Discovery will use FreeWheel’s platform for video ads.

Discovery channels are available via cable, satellite or via the app Discovery GO. FreeWheel/Comcast is working with Discovery to enable advertisers to reach more precise audiences, or to build incremental reach among those unexposed or underexposed to a TV campaign.

“It’s great to work with partners who share the same focus on innovation and industry leadership,” said James Rooke, General Manager, FreeWheel Publishers. “The work that we have done together, and continue to expand upon, is truly changing video advertising for the better. We are proud to call Discovery a client and look forward to the exciting advancements on the horizon.”

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