DoubleVerify to include Amazon Custom Audiences in its measurement
DoubleVerify this week announced a development in its collaboration with Amazon. DoubleVerify is providing a measurement solution for advertisers using Amazon Custom Audiences.
![DoubleVerify](/content/images/size/w2000/2023/11/doubleverify.png)
DoubleVerify this week announced a development in its collaboration with Amazon. DoubleVerify is providing a measurement solution for advertisers using Amazon Custom Audiences.
DoubleVerify's new offering is designed to help advertisers understand and optimize their campaigns when utilizing Twitch inventory and Amazon Custom Audiences through a server-to-server (S2S) integration.
DoubleVerify's Steven Woolway, EVP, Business Development, expressed enthusiasm about this expansion, saying, "We're thrilled to expand our measurement coverage, enabling advertisers to activate DV measurement solutions across Twitch inventory and Amazon custom audiences."
As part of this expansion, DoubleVerify has become the first third-party measurement provider to offer Amazon DSP advertisers a suite of media quality and performance solutions to measure and optimize ads served to Amazon Custom Audiences. This integration is achieved through a S2S connection, ensuring advertisers can rely on independent verification and performance metrics to enhance their campaigns.
Amazon Custom Audiences are custom-built segments that help brands reach and re-engage with shoppers via Amazon DSP. DoubleVerify's solutions available to Amazon DSP advertisers include viewability, brand suitability, fraud and invalid traffic (IVT), in-geo targeting, and DV Authentic AttentionⓇ.
Advertisers can implement DoubleVerify's measurement solutions across the inventory available on Twitch.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers