DoubleVerify to include Amazon Custom Audiences in its measurement
DoubleVerify this week announced a development in its collaboration with Amazon. DoubleVerify is providing a measurement solution for advertisers using Amazon Custom Audiences.
DoubleVerify's new offering is designed to help advertisers understand and optimize their campaigns when utilizing Twitch inventory and Amazon Custom Audiences through a server-to-server (S2S) integration.
DoubleVerify's Steven Woolway, EVP, Business Development, expressed enthusiasm about this expansion, saying, "We're thrilled to expand our measurement coverage, enabling advertisers to activate DV measurement solutions across Twitch inventory and Amazon custom audiences."
As part of this expansion, DoubleVerify has become the first third-party measurement provider to offer Amazon DSP advertisers a suite of media quality and performance solutions to measure and optimize ads served to Amazon Custom Audiences. This integration is achieved through a S2S connection, ensuring advertisers can rely on independent verification and performance metrics to enhance their campaigns.
Amazon Custom Audiences are custom-built segments that help brands reach and re-engage with shoppers via Amazon DSP. DoubleVerify's solutions available to Amazon DSP advertisers include viewability, brand suitability, fraud and invalid traffic (IVT), in-geo targeting, and DV Authentic AttentionⓇ.
Advertisers can implement DoubleVerify's measurement solutions across the inventory available on Twitch.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Understanding Light and Heavy audio listeners
New research from Edison Research sheds light on the audio consumption habits of Americans, revealing a clear distinction between "heavy listeners" and "light listeners."
Amazon Ads expands AI image generation to Sponsored Display campaigns
AI image generation (beta) is now accessible to advertisers running Sponsored Display campaigns across eight marketplaces.
Amazon DSP unveils recommendations to optimize campaign pacing with creative sizes
The new feature, "Add missing creative sizes," addresses a common challenge that can impact pacing: missing creative assets.
Amazon Ads enhances Account Management with nested manager accounts
This new feature allows for the creation of "nested" or "multi-level" Manager Accounts (MAs), addressing the needs of complex organizations with multiple advertising teams.
Twitch expands Content Controls to display advertising
Twitch last month announced the expansion of its Content Controls feature to include display advertising. This follows the initial launch of Content Controls for Twitch Premium Video in October 2023.
Instagram unveils new Stickers to enhance story engagement
These stickers cater to various content creation styles, allowing users to share music recommendations, personalize photos, and build intrigue around their stories.
FuboTV reports Q1 2024 results: strong subscriber growth
Fubo this month announced its financial results for the first quarter ended March 31, 2024. Fubo exceeded expectations in North America, with double-digit year-over-year (YoY) growth in paid subscribers (18%) and total revenue (24%).
Google Ads to pause low-activity keywords
Google Ads informed advertisers about an upcoming change to how the platform handles low-activity keywords in search ad campaigns. This change is set to take effect in June 2024.
Amazon DSP unveils Creative Gallery to streamline ad creation
Amazon DSP last month launched its Creative Gallery, a new user interface designed to simplify the process of selecting and building creatives for advertising campaigns.
Google's Search Monopoly: Need for Strong Remedies to Protect Competition and Innovation
The dominance of Google Search necessitates a robust legal remedy to safeguard competition and user interests in the digital age.
Google still Search King, Bing lags despite Microsoft's Copilot efforts
Cloudflare's Search Engine Referral Report for Q1 2024, published on May 3rd, reveals that Google maintains a staggering lead with a commanding 89.12% share of the global search market.
Chrome maintains its dominant position with a significant market share
Chrome maintains its dominant position with a staggering market share of over 65%. Safari remains a strong competitor, likely due to its prevalence on Apple devices.