DoubleVerify to include Amazon Custom Audiences in its measurement

DoubleVerify to include Amazon Custom Audiences in its measurement

DoubleVerify this week announced a development in its collaboration with Amazon. DoubleVerify is providing a measurement solution for advertisers using Amazon Custom Audiences.

DoubleVerify's new offering is designed to help advertisers understand and optimize their campaigns when utilizing Twitch inventory and Amazon Custom Audiences through a server-to-server (S2S) integration.

DoubleVerify's Steven Woolway, EVP, Business Development, expressed enthusiasm about this expansion, saying, "We're thrilled to expand our measurement coverage, enabling advertisers to activate DV measurement solutions across Twitch inventory and Amazon custom audiences."

As part of this expansion, DoubleVerify has become the first third-party measurement provider to offer Amazon DSP advertisers a suite of media quality and performance solutions to measure and optimize ads served to Amazon Custom Audiences. This integration is achieved through a S2S connection, ensuring advertisers can rely on independent verification and performance metrics to enhance their campaigns.

Amazon Custom Audiences are custom-built segments that help brands reach and re-engage with shoppers via Amazon DSP. DoubleVerify's solutions available to Amazon DSP advertisers include viewability, brand suitability, fraud and invalid traffic (IVT), in-geo targeting, and DV Authentic AttentionⓇ.

Advertisers can implement DoubleVerify's measurement solutions across the inventory available on Twitch.

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