DV360 launches Structured Data Files (SDF) v7
Google this week announced the general availability of Structured Data Files (SDF) v7, a new version of its file format for uploading and downloading data to and from Display & Video 360.
![DV360](/content/images/size/w2000/2023/11/DV360.jpeg)
Google this week announced the general availability of Structured Data Files (SDF) v7, a new version of its file format for uploading and downloading data to and from Display & Video 360.
SDF v7 is designed to be easier to use and more flexible than previous versions, and it includes support for newer Display & Video 360 features.
Key changes in SDF v7
- Updated IDs used by a number of columns in Insertion Order, Line Item, and Media Product file types to align with either the Display & Video 360 interface or API.
- Updated descriptions of a number of other columns across most file types to remove reference to Entity Read Files and recommend other means of ID lookup.
- Added support for YouTube Target Frequency line item configurations with two new Line Item file columns.
- Added support for Ad Group Optimized Targeting configurations with a new YouTube Ad Group file column.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers