DV360 revamps reporting system with major November 2024 infrastructure update

Google announced substantial updates to its Display & Video 360 and Campaign Manager 360 reporting systems, scheduled for implementation on November 18, 2024. The changes, announced on October 24, 2024, will affect reach reporting metrics, browser identification systems, and conversion tracking mechanisms across the platform.

The forthcoming infrastructure modifications aim to reduce latency and accelerate report generation times across the Display & Video 360 platform. According to Google's announcement, users may notice variations in reported reach values when comparing new reports to previously stored data covering identical time periods.

A significant change involves the statistical confidence filtering system. The platform will introduce user control over statistical confidence filtering in reach reports, departing from the current automatic filtering mechanism. The default setting will shift to display all reach results, regardless of their statistical confidence levels.

The platform will implement a standardized identification system for browsers and operating systems. According to the technical documentation, the new identification system will align Display & Video 360 and Campaign Manager 360 reporting with the Display & Video 360 API, creating a more consistent data ecosystem across the platform.

The update introduces mandatory categorization for conversion tracking. According to the announcement, all new Floodlight tags will require a "Conversion category" field, enhancing data organization and reporting capabilities within the system.

Technical implementation timeline

The implementation schedule includes:

• Release Date: November 18, 2024
• Scope: Display & Video 360 and Campaign Manager 360 platforms
• System Components Affected:
  • Reach reporting infrastructure
  • Statistical confidence filtering
  • Browser and operating system identification
  • Conversion tracking requirements

Key Facts

• Announcement Date: October 24, 2024
• Implementation Date: November 18, 2024
• Affected Platforms: Display & Video 360, Campaign Manager 360
• Primary Updates:
  • Improved report loading speed
  • New statistical confidence controls
  • Standardized browser and OS identification
  • Mandatory conversion categorization
• Impact Areas:
  • Reach reporting metrics
  • Historical data comparison
  • Conversion tracking processes
  • System identification protocols