By Luís Daniel Rijo — Dec 8, 2019

Effectv launches a full-service creative agency and a self-service creative portal

Effectv, the advertising sales division of Comcast Cable, this month launched Mnemonic, a full-service creative agency for its clients, as well as a self-service creative portal through Effectv Ad Planner.

Effectv is extending its current services, providing a creative concept to end-of-campaign performance measurement.

“Making television advertising as easy-to-use as possible, and as impactful as possible, is a goal of Effectv. In fact, it’s become an increasingly important focus for the industry overall as the viewing landscape continues to change,” said Brendan Condon, Chief Revenue Officer, Effectv. “We’re already using our insights to develop smart media strategies for clients. Now we’re putting them to work in our creative strategies. Increasingly, as television becomes more data-driven and addressable, the two must go hand-in-hand.”

Effectv Ad Planner and Mnemonic are led by Joe Alesi, Executive Creative Director, who was hired in 2018 by Effectv to develop its creative services.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email