Amazon this week published its full July 2026 content schedule for Prime Video in the United States, listing more than 40 licensed films alongside eight original series and film premieres and live sports coverage across four leagues. The announcement, written by Tyler Greenawalt, sets out programming available to US Prime members and advises viewers outside the United States to check their local Amazon website for availability.

The July calendar follows the same monthly format Amazon has used throughout 2026, most recently for June's schedule, which paired The Legend of Vox Machina Season 4 with the start of the platform's WNBA season, and May's lineup, which centered on Spider-Noir and NASCAR's Coca-Cola 600. Where those months anchored around a single flagship premiere, July splits attention across two distinct titles arriving six days apart, then layers a sports schedule that runs from the WNBA and Major League Baseball through the NBA's annual Summer League tournament.

A Legally Blonde prequel opens the month

Elle premieres July 1 as the marquee original of the schedule. The series functions as a prequel to the Legally Blonde film franchise, following Elle Woods before her arrival at Harvard Law School. According to Amazon, season one is set in 1995 and follows Woods in high school, where she encounters what the announcement describes as tricky friendships, forbidden romance, and questionable fashion choices. The synopsis places particular weight on Woods's relationship with her mother, describing a bond that strengthens through the season and stating that the two "can get through anything life throws their way as long as they have each other."

The series arrives as a standalone entry rather than a continuation of the Reese Witherspoon-led films, which ran from 2001 through a 2003 sequel. Amazon's programming notes do not specify a cast for the prequel series within the schedule document itself, though the accompanying trailer material referenced in the announcement indicates the series has already been promoted through a dedicated trailer release.

An anime adaptation follows a week later

The Ghost in the Shell premieres July 7, offering a new animated adaptation of the franchise built around Motoko Kusanagi, an agent for the fictional Public Security Section 9. According to Amazon, the series is set in 2029 and follows Kusanagi's investigation into a hacker known as the Puppet Master, who strips victims of their memories. The synopsis frames the case as one that grows more complex once other agencies intervene, pushing Kusanagi toward what the announcement calls profound questions about identity, consciousness, and what it means to be human.

Ghost in the Shell has a lineage across manga, film, and television dating back decades, and this new series marks Amazon's latest attempt to bring an established anime property onto Prime Video's original slate. The July schedule situates it alongside two other anime titles receiving new seasons: Magilumiere Magical Girls Inc. Season 2, premiering July 5, and From Old Country Bumpkin to Master Swordsman Season 2, arriving July 9. Both continuations extend existing Prime Video anime properties rather than introducing new source material, distinguishing them from Ghost in the Shell's status as a fresh adaptation.

The remainder of July's original slate

Five additional original titles round out the month's premieres. Murder 101 arrives July 13 as a three-episode series adapted from a true crime podcast produced by KT Studios and iHeartMedia. According to Amazon, the series follows a high school sociology class and its teacher as they investigate decades-old cold cases.

Ride or Die premieres July 15, starring Octavia Spencer and Hannah Waddingham as longtime friends whose relationship is upended when one is revealed to be an international assassin. Young Farts Trailer Parts follows July 17, a reality series centered on brothers running a recreational vehicle parts business. The Devil's Mouth arrives July 29, a film following five friends on a cave-diving expedition along the Thailand coastline. The month closes July 31 with the second season of Batman: Caped Crusader, an animated series set during Batman's early years fighting crime in Gotham City, introducing characters including Edward Nygma, Carrie Kelly, and Roxy Rocket.

Licensed film catalog dominated by a single date

The bulk of July's catalog additions land on a single day. July 1 brings more than 50 licensed films and two television series, Everybody Hates Chris and Gilmore Girls, in their complete runs. The film list spans multiple decades and genres, including Gladiator, Saving Private Ryan, The Martian, How to Train Your Dragon and its 2014 sequel, both Ice Age films from the franchise's early run, and Judgment at Nuremberg, released in 1961. Only two further dates carry catalog additions after the July 1 batch: July 17 brings Do Not Enter and The Amateur, while July 24 adds The Wild Robot, a 2024 animated film. Primate, a 2026 release, arrives July 31 alongside the second season of Batman: Caped Crusader.

The concentration of catalog titles on a single date mirrors a pattern in Amazon's monthly schedules, where licensed content additions cluster around the first of the month while original programming and sports events are staggered throughout.

Sports coverage spans four leagues through the month

July's live sports schedule covers WNBA, New York Yankees baseball, NWSL soccer, and NBA Summer League, with a single mixed martial arts card from ONE Championship on July 18. The WNBA slate lists six games, opening July 2 with Dallas Wings at Connecticut Sun and closing July 30 with a doubleheader pairing Connecticut Sun at Chicago Sky and New York Liberty at Las Vegas Aces. This is a smaller monthly slate than the schedule outlined in June, when Prime Video carried its opening month of coverage under the 11-year WNBA media rights agreement announced alongside the NBA deal in July 2024.

Two New York Yankees games appear on the July schedule, both available to local Prime members: July 8 against the Tampa Bay Rays and July 29 against the Chicago White Sox. NWSL coverage lists five matches across the month, running from Angel City FC against Orlando Pride on July 3 through NC Courage against Orlando Pride on July 31.

NBA Summer League accounts for the largest volume of scheduled sports programming in the July calendar, with games listed nearly every day from July 9 through July 18. The schedule includes group-stage matchups among most NBA franchises, followed by semifinal and championship rounds on July 18 where opponents remain listed as TBD pending the outcome of earlier games. The Summer League slate marks a departure from the leagues featured in Prime Video's May and June schedules, which centered on NASCAR's Cup Series and the WNBA's regular season respectively rather than the offseason exhibition format Summer League represents.

Context for the marketing and streaming industry

Prime Video's monthly content announcements function as a recurring editorial format for Amazon, distinct from its advertising-specific announcements covering ad formats, measurement partnerships, or targeting capabilities. The July schedule itself contains no reference to advertising products, ad load changes, or commercial terms; it is a programming calendar addressed to subscribers rather than to advertisers or agencies.

That said, the density of live sports programming carries relevance for the media buying community tracking Prime Video's expansion as an advertising surface, separate from the schedule document itself. Amazon's advertising business generated $21.3 billion in the fourth quarter of 2025 alone, a figure Amazon disclosed in results released in February 2026 and cited in PPC Land's coverage of Barb Ads Hub's integration progress with Prime Video. That same reporting noted Prime Video's average ad-supported audience stood at 315 million viewers globally.

The WNBA and NBA rights underpinning July's Summer League and regular-season coverage trace back to the 11-year media rights agreement Amazon announced with the NBA and WNBA in July 2024, a deal PPC Land reported at the time included exclusive global coverage of NBA regular-season games alongside a separate WNBA package beginning with the 2026 season. NBA Summer League itself sits outside that regular-season package as an offseason exhibition event, though its placement on Prime Video's July schedule extends the platform's basketball presence into a month that would otherwise carry a gap between the WNBA regular season and the NBA's main campaign.

For readers tracking Prime Video's original programming slate rather than its advertising infrastructure, July's schedule illustrates a recurring pattern: a single tentpole premiere (Elle), a secondary anime-focused premiere (Ghost in the Shell) aimed at a different audience segment, and a sports calendar dense enough to provide near-daily live programming for a five-week span. Whether that density translates into advertising inventory value depends on separate disclosures Amazon has not included in this schedule.

Timeline

  • July 2024 - Amazon Prime Video and the NBA announce an 11-year media rights agreement; a separate 11-year WNBA deal beginning in 2026 is announced alongside it.
  • February 2026 - Amazon discloses fourth-quarter 2025 advertising revenue of 21.3 billion dollars and an average global ad-supported audience of 315 million viewers.
  • June 1, 2026 - Amazon publishes its June 2026 Prime Video content schedule, opening with The Legend of Vox Machina Season 4 and the start of WNBA coverage.
  • July 1, 2026 - Amazon publishes its July 2026 Prime Video content schedule. Elle premieres the same day, alongside more than 50 licensed film and series catalog additions.
  • July 5, 2026 - Magilumiere Magical Girls Inc. Season 2 premieres.
  • July 7, 2026 - The Ghost in the Shell premieres.
  • July 9, 2026 - From Old Country Bumpkin to Master Swordsman Season 2 premieres. NBA Summer League group-stage games begin.
  • July 13, 2026 - Murder 101 premieres.
  • July 15, 2026 - Ride or Die premieres.
  • July 17, 2026 - Young Farts Trailer Parts premieres, alongside catalog additions Do Not Enter and The Amateur.
  • July 18, 2026 - NBA Summer League semifinal and championship rounds are scheduled. ONE Championship's Luke Lessei vs. Mohamed Younes Rabah card airs.
  • July 24, 2026 - The Wild Robot is added to the catalog.
  • July 29, 2026 - The Devil's Mouth premieres.
  • July 31, 2026 - Batman: Caped Crusader Season 2 premieres, alongside the catalog addition Primate.

Summary

Who: Amazon and its Prime Video streaming service, covering original series producers including KT Studios and iHeartMedia for Murder 101, alongside cast members Octavia Spencer and Hannah Waddingham for Ride or Die.

What: Amazon published its July 2026 Prime Video content schedule, listing eight original series and film premieres, more than 50 licensed catalog additions concentrated on July 1, and live sports coverage across the WNBA, New York Yankees, NWSL, NBA Summer League, and a single ONE Championship card.

When: The schedule was published July 1, 2026, the same day the announcement's first two premieres, Elle and the bulk of the licensed catalog, became available. Coverage in the schedule extends through July 31, 2026.

Where: The schedule applies to Prime Video service in the United States; Amazon's announcement directs viewers in other regions to consult their local Amazon website for availability.

Why: The monthly schedule format gives Prime Video subscribers and industry observers visibility into the platform's programming cadence, mixing original commissions, licensed film catalog turnover, and live sports rights obtained through separate long-term agreements, including the 11-year NBA and WNBA deals announced in July 2024.