Engageya today announced the launch of storiya, bringing the social "story" experience onto mobile content web sites. According to Engageya, Storiya will enable publishers to engage audiences with the story format that has become familiar on Instagram, Snapchat and Facebook – featuring video, photos and text overlays in a vertical aspect ratio and dynamic style.
Following successful pilots in Russia, Turkey and Dubai, Engageya says Storiya will be offered to publishers all over the world.
"We believe this is a win-win that offers a natural next step in the evolution of storytelling and brand marketing," said CEO Barak Frohlinger. "For us it is a perfect reflection of our goal: to help create a richer digital universe for the combined benefit of publishers, brands and users."
Engageya created a dashboard where editors can use the Storiya unit to source and import user-generated content from Twitter and Pinterest, or run internal content recommendations.
Arranged in a carousel, the unit is designed for the top of mobile pages but can live anywhere. The stories can contain multiple units, and each can link to organic content – or advertiser pages. As opposed to standard video placements, they follow technical specifications similar to those of traditional native formats.