Outbrain this month announced that Euronews has signed an exclusive partnership deal. Euronews will use native ads from Outbrain, via Outbrain’s Smartfeed.
“We are looking forward to working with Outbrain as a strategic partner. We are keen to drive audience development and believe Outbrain’s product innovations will allow us to engage our readers while upholding the quality and editorial tone of our site,” said Carolyn Gibson, CRO, Euronews.
Euronews covers 12 languages across 160 countries.
“Outbrain’s feed technology empowers media companies and publishers so that they are able to effectively compete with the walled gardens on audience acquisition, engagement, and retention. We know that Smartfeed will strengthen and support Euronews’ vision to empower users through impartial journalism. We are excited to help Euronews continue on with its mission,” said Alex Erlmeier, Managing Director for International at Outbrain.