By Luís Daniel Rijo in Social News — Oct 5, 2020

Facebook Ads quietly drops the 20%-text requirement for image

Last month, Facebook quietly dropped the 20%-text requirement for image. This requirement rejected all ads containing text overlaying more than 20% of the image.

Facebook last month also sunset the tool where advertisers could test the images for the 20% text rule.

Facebook image requirements now say that "images that consist of more than 20% text may experience reduced delivery." This recommendation applies for the ad placements:

Facebook feed
Facebook right column
Facebook instant articles
Facebook Marketplace
Facebook search results
Audience Network native, banner, and interstitial
Message Inbox

Before the ads were simply rejected.

Facebook recommends advertisers to avoid spreading text all over the image and to make sure that most of the text that they use is in the body text instead of directly in the ad's image.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email