Facebook starts asking for consent under Apple's App Tracking Transparency (ATT)
Facebook this month announced that it will ask for consent under Apple's App Tracking Transparency (ATT). Google went in the opposite direction saying that it will no longer use information (such as IDFA) that falls under ATT.
Facebook's consent in iOS is an educational screen providing details on how Facebook uses data for personalized ads, and explains that they’re seeing Apple’s prompt due to Apple’s requirements for iOS 14.5.
Facebook says the ATT consent message, designed by Apple, discourages people from giving their permission and provides little detail about what this decision means.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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