Feedvisor last month unveiled its ProductSphereᵀᴹ pricing technology, a price optimization solution for brands and private labels competing in Amazon. In tbe beginning of the year, Feedvisor expanded its platform combining pricing and advertising on Amazon.
“Until now, pricing technology could only be used by resellers competing for Amazon’s Buy Box. Without the right tools to support their needs, many brands and private label sellers have avoided dynamic pricing because they fear the unknown,” said Victor Rosenman, CEO, Feedvisor. “We designed our ProductSphereᵀᴹ pricing technology to enable brands and private labels to effectively outpace the competition on Amazon. Feedvisor clients who have implemented the technology have seen a 30 percent average uplift in profit contribution dollars and a 27 percent average increase in sales revenue.”
Feedvisor’s ProductSphereᵀᴹ technology include:
- Competitor mapping by SKU: Machine-learning algorithms map relevant competing products for each product in a client’s catalog and complementary and substitute products;
- Strategy-driven algorithms: Set a business strategy for each individual product to optimize performance based on target objectives like revenue, profit, or liquidation;
- Real-time price optimization: Patent-pending machine-learning algorithms continuously search for the optimal price point and make real-time adjustments, enabling clients to achieve their target business strategy;
Feedvisor says is now the first and only company providing dynamic, real-time pricing based on a 360-degree view of each product’s unique competitive landscape.
“With Feedvisor’s ProductSphereᵀᴹ pricing technology, brands and private labels are finally able to win against competing brands by dynamically pricing their inventory according to their business goals,” said Dani Nadel, President and Chief Operating Officer, Feedvisor. “With our ProductSphereᵀᴹ technology operating alongside our advertising optimization platform, our customers have a competitive edge from discovery to conversion, enabling them to optimize end-to-end performance on Amazon through one integrated platform.”