Flight

A unit of media trafficking that most closely corresponds to a traditional I/O line item.

Flights have a predicted number of impressions as well as an impression goal and start and end dates, additional trafficking settings, and ad tags.

On the DSP`s and Data, this is normally a string/name with a correspondent ID. Other parameters are the Start Date, End Date and Creative ID.


PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email

Don’t miss out on the latest marketing news. Sign up now to get the articles directly in your email.
jamie@example.com
Subscribe