FreeWheel, Kargo, Smartclip, and Xandr now able to do PGs with DV360
This means publishers using these SSPs can sell guaranteed deals to advertisers using Google’s DSP.
Google this week announced that recently added access for Programmatic Guaranteed Deals in DV360 to four new exchanges. FreeWheel, Kargo, Smartclip, and Xandr are now able to do PGs with DV360 buyers.
This means publishers using these SSPs can sell guaranteed deals to advertisers using Google’s DSP.
The exchanges available in DV360 for programmatic guaranteed deals are Google Ad Manager, AppNexus (Xandr), FreeWheel, Kargo, PubMatic, Rubicon (Magnite), SmartClip, SmartRTB, and SpotX.