FuboTV launches Multiview Beta on Roku

FuboTV has taken a significant leap forward in enhancing the viewing experience for sports enthusiasts. On September 26, 2024, the company announced the beta launch of its popular Multiview feature on select Roku devices, with plans to expand to additional Roku devices in the coming weeks. This move marks FuboTV as the first virtual Multichannel Video Programming Distributor (vMVPD) to offer user-configurable multiviewing on Roku, America's most popular streaming platform.

The Multiview beta feature allows FuboTV customers to select and stream up to four live channels simultaneously. This functionality is particularly beneficial for sports fans who want to keep track of multiple games or events at once. Unlike similar features on other platforms, FuboTV's Multiview is fully customizable and available for all channels in its lineup.

According to Isaac Josephson, senior vice president of product management at FuboTV, "Multiview has been one of our most loved features and we're thrilled to expand it to Roku users. With Multiview and a suite of product features that enable content discovery and personalization, Fubo's goal is to ensure fans never miss a moment of their favorite content."

FuboTV has been at the forefront of multiviewing technology in the streaming industry. The company first introduced Multiview on Apple TV in 2020, years ahead of its competitors. This early adoption and continuous improvement of the feature demonstrate FuboTV's commitment to enhancing the user experience and staying ahead in the competitive streaming market.

FuboTV delivers approximately 150,000 new content assets to consumers daily, including both live and video-on-demand (VOD) content across sports, news, and entertainment. The company's focus on product personalization is evident in its efforts to provide users with a seamless way to customize their experience with the most relevant content at the moment it matters most.

Technical details and availability

The Multiview beta feature is currently available on select Roku devices, with plans to expand to more devices in the near future. FuboTV has not specified which Roku models are currently supported, but users can check their device compatibility through the FuboTV app or website.

Impact on the streaming industry

The launch of Multiview on Roku devices could have significant implications for the streaming industry:

1. Competitive advantage: FuboTV's position as the first vMVPD to offer this feature on Roku may attract new subscribers, particularly sports fans.
2. Industry standard-setting: Other streaming services may feel pressure to develop similar features to remain competitive.
3. Enhanced user engagement: The ability to watch multiple channels simultaneously could increase viewer retention and time spent on the platform.
4. Potential for advertising innovation: Multiview could open up new possibilities for targeted advertising across multiple streams.

FuboTV's market position

FuboTV operates in the United States, Canada, Spain, and France (under the Molotov brand). In the U.S. market, FuboTV offers:

• More than 400 live sports, news, and entertainment networks
• Every Nielsen-rated sports channel
• 4K streaming capabilities
• AI-powered features like Instant Headlines

The company's focus on sports content and innovative features like Multiview sets it apart in the crowded streaming market.

Looking ahead

As streaming continues to dominate the television landscape, features like Multiview could become increasingly important differentiators for services competing for subscribers. FuboTV's early adoption and expansion of this technology demonstrate its commitment to innovation and its understanding of sports fans' viewing habits.

While the launch of Multiview on Roku is currently in beta, its success could lead to wider adoption across FuboTV's user base and potentially influence the development of similar features by competitors.

Key Facts

• Announcement date: September 26, 2024
• Feature: Multiview beta on select Roku devices
• Capability: Stream up to four live channels simultaneously
• Availability: Fully customizable for all FuboTV channels
• First launch of Multiview: 2020 on Apple TV
• FuboTV's daily content delivery: Approximately 150,000 new assets
• U.S. network offerings: Over 400 live sports, news, and entertainment networks

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