Fyber publishers have a new ad network sending bid responses on Fyber’s header bidding. Fyber announced this week that Facebook Audience Network is now integrated in Fyber FairBid, the Fyber’s new mechanism to achieve a state of header bidding in the mobile app environment. Facebook Audience Network joins AdColony and Tapjoy, who are already FairBid beta partner networks.
According to Fyber, Fyber FairBid technology enables buyers like Facebook Audience Network to bid in real time on mobile app impressions, while still maintaining the direct SDK relationship with the publisher. Fyber FairBid allows SDK networks like Facebook Audience Network to access more in-app inventory and offers its advertisers the ability to outbid other buyers in real-time.
“Fyber’s technology democratizes the programmatic buying process by providing all ad buyers equal ability to bid on every impression,” said Vijay Balan, Head of Publisher Solutions Partnerships at Facebook Audience Network. “We believe all app publishers and developers should have access to a more transparent and more efficient ad monetization ecosystem.
Fyber FairBid brings together programmatic demand from DSPs, direct campaigns and SDK-mediated networks into one, simultaneous, real-time auction. The ad tech company, headquartered in Berlin, says this allows all demand to compete in one flat, fair, and transparent auction which does not favor one source of demand over another, it ensures greater competition and an uplift in yield for in-app publishers. Here how it works: