GA 4 360 customers gain increased parameter value character limit
Google this month announced Google Analytics 4 (GA4) 360 customers can now send string parameter values of up to 500 characters from web data streams.
![Analytics](/content/images/size/w2000/2023/11/Analytics-2.jpg)
Google this month announced Google Analytics 4 (GA4) 360 customers can now send string parameter values of up to 500 characters from web data streams. This increase from the previous limit of 100 characters provides greater flexibility in collecting data such as URL and UTM combinations, campaign names, product bundle names, and other custom and predefined values.
The change applies to GA4 360 properties only and does not affect standard properties, which will continue to adhere to the current limits.
Benefits of the Increased Limit
- Enhanced Data Collection: The increased parameter value character limit enables more comprehensive data collection, allowing for a more granular understanding of user behavior and campaign performance.
- Improved Campaign Tracking: With the ability to capture longer parameter values, advertisers can more accurately track campaign performance and attribute conversions to specific sources and campaigns.
- Enhanced User Insights: The extended limit facilitates the collection of richer user information, leading to deeper insights into user preferences, engagement patterns, and purchase decisions.
Google Analytics 4 360 is a premium version of Google Analytics 4 (GA4) that offers additional features and benefits for businesses that require advanced analytics capabilities.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers