GeoEdge uncovers distribution of malvertising in Header Bidding
GeoEdge this week announced that it has uncovered a new type of malvertising distributed on the WebRTC (Web Real-Time Communications) via ads on programmatic exchanges, predominantly through header bidding.
GeoEdge this week announced that it has uncovered a new type of malvertising distributed on the WebRTC (Web Real-Time Communications) via ads on programmatic exchanges, predominantly through header bidding. GeoEdge is a provider of ad security and verification solutions for online and mobile advertising ecosystems.
According to GeoEdge, WebRTC malvertising is only detectable via behavioral analysis as there isn’t an offending domain. WebRTC malvertising is being launched through cloud services from industry giants such as Amazon AWS or Microsoft Azure, and therefore, blocking those cloud services will block all the ads originated from it, even though 99% of the ads are safe.
GeoEdge predicts that these attacks on ads served on mobile devices, including tablets, are expected to cost $325 million in revenue in 2019. Website visitors are auto-redirected to undesirable content.
“WebRTC Malvertising highlights the industry’s migration to ad security 2.0 – moving beyond merely blocking offending domains and instead relying on advanced behavioral analysis technology that can uncover difficult to track malicious activities,” said Amnon Siev, GeoEdge’s CEO. “With new strains of WebRTC malvertising and other obfuscated malicious activities being developed, I’m confident that GeoEdge has the team and technology to keep app developers, publishers, their users, and marketers safe.”
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers