Google adds a frequency management data visualisation in DV360

Google this week added a new data visualization of frequency in DV360, at campaign level.

The new frequency management data visualization shows how much reach was gained because of effective frequency management at the campaign level.

Google says advertisers can access the same information at the advertiser or at partner level by creating an offline report in the standard DV360 reporting.

According to Google, DV360 uses log data to compare the reach got by a cross-channel campaign against the reach that an advertiser would have got with separate campaigns, each containing a single channel and its own frequency goal.