Google Ads API unveils v16 with enhanced features and streamlined workflows

Google Ads API unveils v16 with enhanced features and streamlined workflows
Google Ads API

Google this week announced the release of version 16 (v16) of the Google Ads API, introducing a suite of new features designed to enhance campaign management capabilities and provide deeper campaign insights for developers.

Key Highlights:

  • Expanded Recommendation Engine: v16 introduces new recommendation types, including "MAXIMIZE_CONVERSION_VALUE_OPT_IN" and "IMPROVE_DEMAND_GEN_AD_STRENGTH," enabling developers to optimize campaigns for specific objectives. Additionally, the new RecommendationService.GenerateRecommendations() method generates tailored recommendations based on user-defined settings, simplifying campaign creation and optimization.
  • Granular Segmentation: Developers can now leverage time-related segments like "segments.year" and "segments.month" within asset groups, offering more granular insights into campaign performance.
  • Streamlined Account Management: The migration of "advertising_partner" from "AccountLink" to dedicated "ProductLink" and "ProductLinkInvitation" structures improves organization and clarity within accounts. Furthermore, the addition of "primary_status" and "primary_status_reasons" fields provides deeper understanding of ad group and ad group ad performance.
  • Enhanced Advertiser Verification and Demand Gen Support: v16 introduces the "IdentityVerificationService" for programmatic initiation and management of advertiser verification workflows. Additionally, it allows setting "Campaign.shopping_setting" for existing Demand Gen campaigns, along with new fields like "ShoppingSetting.disable_product_feed" and "Ad.demand_gen_product_ad" for finer control over Demand Gen campaigns.

Additional Improvements:

  • Experiment Synchronization: The new "Experiment.sync_enabled" feature allows applying changes made to the original campaign directly to the experiment campaign while it's running, saving developers time and effort.
  • Clearer Keyword Recommendations: Recommended keywords with missing match types now have "recommended_match_type" set to "UNSPECIFIED" for better clarity.
  • Local Services Updates: New reports and functionalities enable developers to track Local Services business registration verification progress and access employee information.

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