Google Ads launches enhanced conversions for leads

Google last week announced the launch of enhanced conversions for leads, a new feature in Google Ads enabling the measurement of offline leads using CRM data. Advertisers need to share user data (email addresses or phone numbers) with Google.

With enhanced conversions for leads, advertisers can set up the offline lead measurement through Google Ads or Google Tag Manager.

Google says advertisers can then measure and report on converted leads by importing the first-party data stored in the CRM.