Google this month announced it will begin to accept and run ads for sports betting from licensed entities in Florida. The change is part of an update to the Google Ads Gambling and games policy United States country-specifics, which went into effect on November 15, 2023.
Advertisers who want to run sports betting ads in Florida will need to apply for certification. The certification process will ensure that advertisers are licensed to operate in Florida and that their ads comply with all applicable laws and regulations.
The update to the Google Ads Gambling and games policy is a change for the online advertising industry. It reflects the growing legalization of sports betting in the United States. In recent years, a number of states have legalized sports betting, and more are expected to do so in the future.
The change is also likely to be welcomed by sports betting operators. Sports betting is a highly competitive industry, and online advertising is a valuable tool for reaching potential customers. By allowing sports betting ads on Google Ads, operators will gain access to a large and engaged audience.