Google Ads to show performance insights from the bid strategy

Google Ads is now showing performance insights based on the conversions. The insights are available in the bid strategy report and include the performance on device type, location, day of the week, time of day, and keywords.

The signals will be viewable for campaigns using Target CPA and Maximize conversions on Search.

According to Google, the top bidding signals in the bid strategy report help advertisers with the broader marketing strategy.

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