Google last month informed its AdSense for Search (AFS) partners about upcoming changes to the platform's site reporting system. Starting March 13, 2024, Google will no longer track and report performance data by subdomain.

Key Impacts

  • Simplified Reporting: Instead of seeing traffic broken down by subdomains (e.g., [invalid URL removed], [invalid URL removed]), AdSense for Search will only display top-level domain names (example.com).
  • System Stability: Google cites this move as a measure to ensure the long-term health and stability of the AdSense network.

Google acknowledges that publishers may need more flexible reporting options. For those requiring granular tracking, the company recommends using its Custom Channels feature. This feature allows users to create custom reports based on various criteria for more detailed performance analysis.

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