Google Auto-tagging

Google auto-tagging is a feature in Google Ads that automatically adds a Google Click Identifier (GCLID) parameter to the URLs of the ads.

This parameter allows Google Ads to track when someone clicks on one of the ads and then visits a website. This information can then be used to measure the effectiveness of the ads and improve campaign performance.

Auto-tagging is a required feature for using Google Ads conversion tracking or Google Analytics. To turn auto-tagging on or off, go to Google Ads account settings and click the box next to "Tag the URL that people click through from my ad".

Benefits of using Google auto-tagging

  • It's easy to set up and use.
  • It can help you track the effectiveness of your ads.
  • It can help you improve your campaign performance.
  • It can help you measure the impact of your ads on your business.

To keep in mind

  • Auto-tagging is not compatible with all URL formats.
  • Auto-tagging may not work with some third-party tracking systems.
  • Advertising using auto-tagging with Google Analytics need to add a few extra parameters to the URLs to track conversions.

GCLID is being blocked by some browsers, such as Safari and Firefox. This is because GCLID is a third-party cookie, and browsers are increasingly blocking third-party cookies in an effort to protect user privacy.


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