Google this week announced an update of its policy regarding the advertising of Cryptocurrency Coin Trusts (CCTS). The new policy will take effect on January 29, 2024, and will require advertisers who target the United States to obtain certification from Google before running ads for CCTs.
CCTs are financial products that allow investors to trade shares in trusts holding large pools of digital currency. The new policy is intended to provide clarity and guidance to advertisers about what is and is not allowed when advertising CCTs.
To be eligible to advertise CCTs in the United States, advertisers must meet the following requirements:
- Be certified by Google
- Be registered with or licensed by a relevant regulatory authority
- Provide accurate and truthful information about the CCTs they are advertising
- Comply with all applicable laws and regulations
While the new policy is primarily focused on advertisers targeting the United States, it will apply globally to all accounts that advertise CCTs. This means that advertisers who target other countries will also need to be compliant with the policy.
Google has also announced that violations of the new policy will not result in immediate account suspension. Instead, advertisers will receive a warning at least seven days before their account is suspended. This is intended to provide advertisers with an opportunity to rectify any violations before they are penalized.