Google introduces a Landing Page Report in Google Analytics 4

Google this month introduced a Landing page report in Google Analytics 4 enabling advertisers to evaluate the effectiveness of the first pages where users land on.

The Landing page report is available on the Engagement topic in the left navigation on Google Analytics 4. Google says that if if someone removed the Engagement topic, advertisers can add the report through the report library.

The landing page report shows advertisers the pages where visitors landed. Advertisers can see the average engagement time per session; conversions; new users; views; and total revenue.

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