Google introduces dynamic lookback windows in Analytics audiences
Google this week announced the introduction of dynamic lookback windows in GA4 audiences, associated with the value of the event_count parameter.
Google this week announced the introduction of dynamic lookback windows in GA4 audiences, associated with the value of the event_count parameter.
Advertisers can now configure the audience definition to dynamically include or exclude users who satisfy the value of the event_count parameter within the last N days.
The maximum lookback window is 60 days, which is enforced by the audience builder.
Advertisers can include and exclude condition groups. Google gave the following examples:
Users who were inactive for more than N days
(Exclude users when session_start event_count > 0 in last N-day period)
Users who triggered an event (e.g., purchased) in the last N days
(Include users when purchase event_count > 0 in last N-day period)
Users who haven’t triggered an event (e.g., purchased) in the last N days
(Exclude users when purchase event_count > 0 in last N-day period)
Users who triggered an event (e.g., purchased) less than N times in the last N days
(Exclude users when purchase event_count > 3 in last N-day period)
Users who triggered an event (e.g., purchased) more than N times in the last N days
(Include users when purchase event_count > 3 in the last N-day period)
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers