Google introduces frequency distribution and average frequency in Google Ads

Google yesterday introduced 2 new metrics for video campaigns and video ads in Google Ads. The metrics are frequency distribution and average frequency.

According to Google, frequency distribution informs how many people saw the campaign ad a certain number of times over a selected date range. The breakdown consists of 6 possible buckets, signifying how many people saw your ads at least that number of times: 1+ frequency (equivalent to unique reach), 2+, 3+, 4+, 5+, and 10+.

The average frequency tells advertisers how frequently the ads are shown to people over a specific period of time. Advertisers can choose the average impression frequency per user, 7 days, or 30 days.

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