By Luís Daniel Rijo in Display News — May 8, 2019

Google introduces image search, ad content ratings, and user metrics in AdMob

Google today announced the introduction of 3 new tools in AdMob. Sissie Hsiao, VP of Product, Mobile App Advertising at Google says these 3 new tools will help publishers to grow revenue and protect user experience more easily.

AdMob

The features are image search, ad content ratings, and user metrics.

Image search is a search tool that helps publishers identify and remove bad ads across every size, campaign, and rotation, using just a screenshot of the ad.

Ad content ratings gives AdMob publishers control over content shown to different audiences based on the ratings G: “General audiences”, PG: “Parental guidance”, T: “Teen”, MA: “Mature audiences”.

New user metrics were launched such as daily active users and average session time. Google says these insights can help publishers to optimize the lifetime value of the users across all your revenue sources – ads, in-app purchases, and commerce.

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