Google this month announced that App ads from Google Ads will start to show for more searches on iOS mobile web browsers.

According to Google, this happens as app installs and in-app conversion events from iOS browsers are now included in your campaign reporting.

App campaigns that are active will automatically include these modeled conversions in Google Ads reporting as part of the ”Conversions”  column.

Rahul Oak, Product Manager, App Ads wrote that “there is no action  required to access this new inventory” but “conversions won’t be available in third-party measurement tools.”

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