Google introduces new ecommerce dimensions and metrics in Google Analytics

Google introduces new ecommerce dimensions and metrics in Google Analytics
Google Analytics

Google yesterday announced the introduction of new ecommerce dimensions and metrics in GA4. Google Analytics now provides an item-scoped and event-scoped version of each ecommerce metric.

This enables advertisers to analyze information about products or services, and separately analyze ecommerce interactions.

The new ecommerce dimensions and metrics in Explorations and the Data API

Item affiliation

Item variant

Items added to cart

Items checked out

Items clicked in list

Items clicked in promotion

Items viewed

Items viewed in list

Items viewed in promotion

Shipping amount

Shipping tier

Tax amount

With the new new ecommerce dimensions and metrics in GA4, advertisers can now analyze Items purchased by item name, which shows the number of times each item was purchased. Advertisers can also see Items purchased and purchases by country, which shows you the number of items purchased and the number of purchases for each country. These two insights are just two examples of what is now possible to do.

Google also renamed the following metrics:

Add to carts (previously called Add-to-carts)

Item-list click events (previously called Item list clicks)

Item-list view events (previously called Item list views)

Item view events (previously called Item views)

Items purchased (previously called Item purchase quantity)

Promotion clicks (previously called Item promotion clicks)

Promotion views (previously called Item promotion views)


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