Google launches Ads and Analytics Advisors for all English accounts

Google announced on November 12, 2025, that Ads Advisor and Analytics Advisor will reach all English-language accounts across Google Ads and Google Analytics in early December. The tools represent the company's implementation of agentic conversational experiences powered by Gemini models, designed to accelerate data analysis and campaign management for digital marketers.

According to the announcement, both advisors were initially unveiled at Google Marketing Live in May 2025. The company has since expanded capabilities to help advertisers manage accounts more effectively. The December rollout marks the first time these tools become available beyond limited testing groups.

Ads Advisor operates within Google Ads accounts to provide campaign optimization guidance. The system can generate performance reports, troubleshoot issues affecting campaign delivery, understand Google Ads policy violations, assist with identity verification processes, and provide billing support, according to Google's documentation. The tool can also generate assets for campaigns, suggest keywords, and recommend campaign optimization strategies.

For Performance Max campaigns specifically, Ads Advisor can suggest personalized recommendations aligned with advertiser goals. When asked questions like "How can I optimize my campaign for an upcoming seasonal event?", the system suggests relevant actions such as adding sitelink extensions. With advertiser review and approval, Ads Advisor can apply these changes directly to accounts, converting suggestions into implemented improvements within minutes.

The tool addresses policy-related challenges that frequently disrupt campaigns. Advertisers can ask direct questions like "Why are my ads disapproved?" and receive diagnoses of root causes, recommended fixes, and in some cases, proposed solutions such as editing ad URLs that the system can implement upon approval. This functionality targets the significant operational cost of ad disapprovals that can halt campaigns entirely.

Google's documentation states that Ads Advisor can help generate new relevant keywords and assets for Search and Performance Max campaigns based on website context, current keywords, and existing assets. The system can also brainstorm campaign ideas or suggest headlines and descriptions for seasonal or ongoing promotions. This creative generation capability addresses the persistent demand for fresh, high-performing advertising assets.

Analytics Advisor functions as an agentic conversational experience within Google Analytics properties, accessible anywhere across the platform's interface. Users access the tool by clicking the Analytics Advisor icon in the top right corner of properties or through the Google Analytics Search box. The system provides real-time insights on property data, according to Google's technical specifications.

The Analytics Advisor can handle various query types. For generic data questions, it surfaces high-level performance insights when users ask broad questions like "How is my website doing?" or "What's the health of my new user acquisition?" For fully specified questions, the system generates insights and visualizations for specific metrics, dimensions, and events. Advertisers can request queries like "Trend of active users over the last 30 days" or "Show me the total purchases from organic search traffic last week."

Diagnostic capabilities represent a core functionality. Analytics Advisor can diagnose changes in performance by attributing causes for drops or spikes. When users ask "Why did my total revenue drop on August 1st?" or "Why are my new users down 15% compared to last month?", the system performs key driver analysis to identify and attribute performance changes.

The tool also provides guided education and feature navigation. Advertisers can ask "How do I create an audience?" or "How do I link my property to Google Ads?" and receive step-by-step instructions. The system can retrieve specific configuration details for properties, such as measurement IDs or data stream counts, directly through conversational queries.

Analytics Advisor identifies growth opportunities and suggests next steps. Users can ask optimization questions like "What should I do to improve my business?" or "What is the most effective way to re-engage users who dropped off after viewing the product page?" The system provides actionable recommendations grounded in actual property data.

Both tools process queries by understanding context and providing personalized responses based on account-specific information. Ads Advisor can understand questions and provide personalized responses by identifying areas of improvement, troubleshooting issues impacting campaign performance, and implementing suggested changes with advertiser approval, according to the documentation. Analytics Advisor processes data solely at the property level, meaning information used to generate responses comes exclusively from within that specific Google Analytics property.

The systems require moments to process complex requests. Google's documentation notes that for some questions, the advisors may take time to think, plan, and prepare responses. Generated images for ad campaigns are either sourced from advertiser landing pages or generated by Google AI.

Accuracy limitations exist across both systems. Google acknowledges that in some scenarios, the advisors may not generate responses that are accurate or relevant. Users can provide feedback through thumbs up and thumbs down buttons on each response to help the product team improve performance. The documentation explicitly states that advertisers bear responsibility for ensuring suggestions they accept are accurate and relevant before implementing them in accounts.

The launch timeline reveals phased deployment strategies. According to the announcement, Ads Advisor remains in beta status and will become available for all English language advertisers later this year. Analytics Advisor will become available for both Google Analytics Standard and Google Analytics 360 properties in December, accessible across all English language accounts.

Technical requirements limit immediate access. Analytics Advisor operates currently only in properties with English as the selected language, with plans to expand support to other languages. The system reflects information available in Google Analytics, and chat activity may be used to improve the product. User activity remains subject to Google's Terms, AI Use Policy, and Privacy Policy.

The advisors function differently across account types and user permissions. For Ads Advisor to provide identity verification assistance or billing support, users must have appropriate account access levels. Similarly, Analytics Advisor's ability to retrieve configuration details depends on user permissions within the property.

Integration with existing Google advertising products appears throughout both systems. Ads Advisor can generate reports showing which campaigns drove the most conversions on mobile or explain when bids changed for specific campaigns. Analytics Advisor can link directly to relevant reports and provide comprehensive insights on advertising campaign performance, helping users understand how marketing efforts drive conversions and revenue while optimizing ad spend and targeting strategies.

The conversational interface design encourages natural interaction. Google's documentation instructs users to communicate with both advisors as if talking to a human. Users can ask follow-up questions on subjects being discussed or change to new subjects entirely. The systems provide suggested questions to guide conversations, though users can ignore these suggestions and enter their own queries.

Research published in July 2025 found that Google Gemini demonstrated a 6% error rate when answering PPC-related questions, the lowest among five major AI platforms tested. That study suggested that if Google's Marketing Advisor tool used similar technology to Gemini, it could provide more reliable guidance than current alternatives. The new Ads Advisor and Analytics Advisor both explicitly state they are powered by "the latest Gemini models."

The announcement builds upon Google's expanding AI infrastructure across advertising and analytics platforms. Think Week 2025 in September introduced comprehensive AI advertising capabilities including AI-powered advisors for Google Ads, Analytics, and cross-platform marketing. Those announcements included phased rollouts targeting English-speaking users initially, with Ads Advisor reaching 50% of eligible users globally and Analytics Advisor targeting 10% of users for initial testing at that time.

The December availability represents significant expansion from those limited rollouts. All English-language accounts will gain access to both tools, marking the transition from pilot testing to general availability. This timeline follows approximately seven months from the initial May 2025 announcement to December deployment.

Google's implementation of agentic AI systems reflects broader industry trends toward conversational interfaces for campaign management. The company describes these tools as using "agentic capabilities" that learn about advertiser businesses to provide personalized optimization recommendations and strategic guidance. This approach differs from traditional rule-based automation by enabling systems to understand business context and make recommendations based on that understanding.

The advisors' ability to implement changes directly represents a significant operational shift. Rather than simply providing recommendations that advertisers must manually implement, Ads Advisor can apply approved changes directly to accounts. This capability reduces the time between identifying optimization opportunities and implementing improvements, potentially accelerating campaign performance improvements.

For Analytics Advisor, the emphasis on conversational data exploration changes how marketing professionals interact with analytics platforms. Traditional dashboard navigation requires understanding where specific metrics and reports exist within interface hierarchies. The conversational approach enables users to ask questions in natural language and receive relevant data without needing to know precise navigation paths.

The systems' limitations around accuracy and relevance place responsibility on advertisers to verify recommendations before implementation. This requirement maintains human oversight while leveraging AI capabilities for analysis and suggestion generation. The feedback mechanisms through thumbs up and down buttons create continuous improvement loops where user responses help train the systems over time.

Timeline

• May 2025: Google Marketing Live announces Ads Advisor and Analytics Advisor with initial capabilities revealed
• September 2025: Think Week 2025 unveils expanded agentic capabilities with phased rollouts reaching 50% of eligible Ads Advisor users and 10% of Analytics Advisor users
• November 12, 2025: Google announces both advisors will reach all English-language accounts in early December
• December 2025: Scheduled general availability for Ads Advisor and Analytics Advisor across all English-language Google Ads and Google Analytics accounts
• Future: Planned expansion to additional languages beyond English

Summary

Who: Google's advertising and analytics divisions developed Ads Advisor and Analytics Advisor, AI-powered tools built with Gemini models targeting digital marketers, advertisers, and analytics professionals managing Google Ads campaigns and Google Analytics properties.

What: Two conversational AI systems that provide campaign optimization recommendations, performance diagnostics, policy troubleshooting, asset generation, and data analysis capabilities through natural language interfaces. Ads Advisor operates within Google Ads for campaign management, while Analytics Advisor functions within Google Analytics for data analysis and insights generation.

When: Initially announced at Google Marketing Live in May 2025, with expanded capabilities revealed at Think Week 2025 in September. General availability scheduled for all English-language accounts in early December 2025, approximately seven months after initial announcement.

Where: Available within Google Ads accounts for Ads Advisor and Google Analytics properties for Analytics Advisor. Initially limited to English-language accounts, with planned expansion to additional languages. Both tools accessible directly through their respective platform interfaces.

Why: Designed to accelerate data analysis and campaign management for digital marketers by providing personalized answers, actionable insights, troubleshooting assistance, and optimization recommendations. The systems aim to reduce time spent on manual analysis and campaign adjustments while improving performance through AI-powered guidance based on account-specific data.