By Luís Daniel Rijo in Search News — Feb 7, 2021

Google launches cross-account bid strategies in Google Ads

Cross-account bid strategies enable advertisers to create, monitor, and manage Smart Bidding portfolio strategies at the Google Ads manager account (MCC) level.

Google this week launched cross-account bid strategies for both Search and standard Shopping campaigns in Google Ads.

Advertisers can create and manage cross-account bid strategies, and combine campaigns from different accounts into a single portfolio, making it easier to drive more performance across those accounts.

“We were able to increase our conversion value by 14% using portfolio bid strategies across different accounts. This freed up time for us to focus on each of our important markets at a more granular level. Cross-account bid strategies allowed us to simplify our base set up while generating more conversion value at the same ROAS," said David McNair, Paid Search Manager at GetYourGuide.

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