Google launches Discord community for advertising developers

Google's Ads Developer Relations team announced the launch of a new Discord server on Tuesday, July 8, 2025, creating a dedicated communication channel for developers working with Google's advertising and analytics platforms. The "Google Advertising and Measurement Community" Discord server provides direct access to Google's technical team for developers using Google Ads API, Google Analytics, Google AdMob, and Google Ad Manager.

According to Cory Liseno, Staff Developer Relations Engineering Manager at Google, the company has launched their new "Google Advertising and Measurement Community" Discord Server to facilitate discussions and feedback collection. The announcement was made through the official Google Ads Developer Blog, marking a significant shift in how Google engages with its developer community.

The Discord server represents Google's first major foray into real-time developer communication through the popular gaming and community platform. With 754 users online and 14,854 total members at launch, the community demonstrates substantial initial adoption among advertising technology developers.

Summary

Who: Google's Ads Developer Relations team, led by Staff Developer Relations Engineering Manager Cory Liseno, launched the initiative targeting developers working with Google's advertising and analytics APIs.

What: A dedicated Discord server called "Google Advertising and Measurement Community" providing real-time technical support and feedback collection for Google Ads API, Google Analytics, Google AdMob, and Google Ad Manager developers.

When: Announced Tuesday, July 8, 2025, through the official Google Ads Developer Blog, with immediate availability for developers meeting community guidelines.

Where: Hosted on Discord platform with global accessibility, currently featuring 754 online users and 14,854 total members at launch.

Why: To improve developer experience through direct communication channels, collect real-time feedback on Google's advertising products, and establish more collaborative relationships between Google's technical teams and the developer community working with their advertising technology platforms.

Technical scope and product coverage

The new Discord community covers four primary Google advertising products. According to the blog announcement, "The current products available on this server are Analytics, Google Ads, Google AdMob, and Google Ad Manager." Each product represents a critical component of Google's advertising technology ecosystem, serving different aspects of digital marketing operations.

Google Ads API enables programmatic campaign management, offering developers tools for automated bid management, keyword optimization, and campaign creation. Google Analytics provides website and application analytics through its API, allowing custom reporting and data integration. Google AdMob focuses on mobile advertising integration for app developers, while Google Ad Manager handles display advertising operations for publishers.

The technical support structure allows developers to "discuss feedback or questions using Google's Advertising and Analytics APIs/SDKs," according to the announcement. This direct communication channel addresses a long-standing challenge in developer relations, where traditional support channels often created delays in resolving complex technical issues.

Community engagement and interaction model

The Ads Developer Relations team will maintain regular presence on the server "to discuss your feedback or questions using Google's Advertising and Analytics APIs/SDKs, as well as to let you know what's new with our products," according to the blog post. This commitment represents a departure from traditional support models that relied primarily on documentation and email-based assistance.

Google plans to host a "Meet the Team" event in August, where the company will "go over who we are, and how you can expect to engage with us in Discord." The event signals Google's intention to establish clear communication protocols and expectations for community interaction.

The server structure incorporates multiple channels designed for different types of technical discussions. Developers can engage in real-time troubleshooting, share feedback on API functionality, and receive updates about new features and changes. The platform's threading and voice capabilities enable more complex technical discussions than traditional support forums.

Community members have already begun providing feedback about expanded functionality. Silviu Daniel Eftimie, Head of Tech Lab at a certified Google Cloud developer organization, suggested implementing "MCPs servers on all GMP product stack" and integration capabilities with Google's Gemini AI platform.

Strategic implications for Google's developer ecosystem

The Discord launch reflects broader changes in how technology companies engage with developer communities. Traditional support channels often struggled with response times and complex technical discussions that required iterative problem-solving. Real-time communication platforms enable more collaborative troubleshooting and feedback collection.

Google has been exploring enhanced developer tool integration, including potential Model Context Protocol server implementations that would enable third-party AI tools to interact with Google Ads accounts. The Discord community provides a feedback mechanism for these advanced integration projects.

The timing aligns with Google's broader platform strategy updates. Recent Google Ads API releases have introduced increasingly sophisticated features for programmatic advertising management, requiring more complex developer support infrastructure.

For marketing technology vendors, the Discord community creates new opportunities for collaboration and integration discussions. Companies developing tools that integrate with Google's advertising platforms can now engage directly with Google's technical teams during development cycles.

Industry context and competitive positioning

The Discord launch occurs amid increasing competition in developer relations across major technology platforms. Meta has recently updated its advertising APIs with simplified integration processes, while Amazon continues expanding its advertising API capabilities for retail and display advertising.

Google's choice of Discord reflects the platform's growing adoption for professional and technical communities beyond its gaming origins. Discord's real-time communication features, threading capabilities, and integration options provide advantages over traditional developer forums or Slack-based communities.

The initiative demonstrates Google's recognition of developer experience as a competitive differentiator in advertising technology. As marketing operations become increasingly automated and API-driven, developer satisfaction directly impacts platform adoption and integration success.

Google's recent advertising platform updates have introduced new capabilities requiring enhanced developer support. The Discord community provides infrastructure for supporting these advanced features while collecting feedback for future development priorities.

Technical accessibility and onboarding process

Joining the Google Advertising and Measurement Community requires Discord account creation and invitation acceptance through a provided link. The onboarding process includes agreeing to Discord's Terms of Service and Privacy Policy, standard for Discord server participation.

New members must complete a display name setup and age verification process. The community structure accommodates both experienced developers and newcomers to Google's advertising APIs, with different channels designated for various experience levels and technical topics.

The server's 14,854 member count at launch indicates substantial pre-existing interest in direct Google developer relations access. This scale suggests the community will become a significant resource for the broader advertising technology development ecosystem.

Google's commitment to regular team presence addresses concerns about corporate Discord communities becoming inactive or purely promotional. The announced August team introduction event and ongoing engagement commitments signal serious investment in community maintenance and development.

Measuring community impact and success

The success of Google's Discord community will likely be measured through several key indicators. Response time improvements for technical support represent one primary metric, as real-time communication should significantly reduce the typical email-based support cycle duration.

Developer satisfaction and engagement levels provide additional success measures. Active community participation, including developer-to-developer assistance and knowledge sharing, indicates healthy community dynamics beyond direct Google team interactions.

API adoption rates and integration success stories may also reflect community impact. Improved developer experience through Discord engagement could translate to increased platform adoption and more sophisticated integration implementations.

The community's feedback collection capabilities may influence Google's product development priorities. Direct developer input through Discord discussions could shape future API features and development tool enhancements.

Future development and expansion plans

Google has indicated plans to add "other events, and more channels" to the Discord community as it develops. This expansion suggests the company views the Discord initiative as a long-term developer relations investment rather than a temporary experiment.

The platform's structure allows for easy scaling to accommodate additional Google advertising products or developer tools. Future integration with Google's documentation systems or development resources could further enhance the community's utility for developers.

As the community matures, Google may introduce more sophisticated features such as integration with GitHub for code sharing, automated notifications for API updates, or structured feedback collection mechanisms for product development input.

The success of this Discord community could influence Google's approach to developer relations across other product categories, potentially serving as a model for communities focused on Google Cloud Platform, Android development, or other technical products.

Timeline

• November 2023: Google introduces ProfilePage and DiscussionForumPosting structured data support
• June 2024: Google releases Google Ads API v17 with enhanced features
• August 2024: Google Ads API v17.1 release brings new features
• October 2024: Google launches AI budget recommendations in Ads API v18
• April 2025: Google Ads API v19.1 release with Demand Gen enhancements
• July 7, 2025: Google explores MCP server for Ads API integration
• July 8, 2025: Google announces "Google Advertising and Measurement Community" Discord server launch
• August 2025: Planned "Meet the Team" event for Discord community