By Luís Daniel Rijo in Search News — Sep 3, 2020

Google limits the data available in Google Ads’ search terms report

A search term is the exact word or set of words a user enters when searching on Google.com or one of the Google’s Search Network sites.

Google this month introduced limits in the search terms report in Google Ads. According to Google, the search terms report now “only includes terms that a significant number of users searched for, even if a term received a click. Advertisers may now see fewer terms in their report.”

Google didn’t quantify what is a “significant number of users.”

A search term is the exact word or set of words a user enters when searching on Google.com or one of the Google’s Search Network sites.

To Search Engine Land, Google justified the restriction in order to maintain standards of privacy and to strengthen the protections around user data.

Advertisers use search terms to optimize their campaigns. Advertisers take reports of search terms to discover new keywords or to block search ads in specific keywords.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email